Real-time marketing, on the other hand, creates a level of personalization once reserved for VIPs, keeping players engaged instead of trying to win them back.Īside from your product, the three keys to online casino and sportsbook success are promotion, promotion, promotion.
But all too often, operators wait until a player has left and then try to get them to return with a barrage of emails and text messages. It’s easier to keep a customer than to find a new one.
